Buying a Franchise Series: Your Training
So, you want to hit the ground running in your new business? Like all new franchisees, you will likely be excited and want the training process to be as quick as possible so you can be operational at the earliest opportunity.
During the due diligence phase, it’s crucial that you are well informed as to the training provided by the franchisor. Finding out what initial and ongoing training and support is important for the day-to-day operations of your business, and whether or not training requires funding external to your initial capital investment, a few things to find out:
- During due diligence, do they provide an agenda or outline of precisely what is covered in your training?
- Do they provide field training with a current successful franchisee – whether in-store or out on the road with a service franchise
- Does the franchisor provide initial training for your staff? Or is this (and the cost) left up to franchisees?
- To what extent does the franchisor provide support? If you are running a ‘bricks-and-mortar’ franchise, do they have field support staff, how many and how often do they visit franchisees?
There are a few key elements of franchise training that you should expect.
Operations and Training Manuals
In Australia, its important to understand that the operations and training manuals form part of your franchise agreement, it’s your responsibility to ensure you are familiar with its contents (and any updates to it), as it contains important obligations in relation to the operation of your new business and a breach of the operations manual can be deemed a violation of your Franchise Agreement.
Headquarters training will differ between types of franchises. If you are launching a retail or hospitality “bricks and mortar” business, HQ may have a prototype operation where you can have real hands-on training before opening your store. Other HQ training may involve ‘classroom’ style settings, or one-on-one delivery, depending on the style of business.
Headquarters training should cover corporate history, pre-opening procedures, daily operations, insurance requirements, employment policies and procedures, reporting requirements and systems and processes.
This is also where you will be able to meet the corporate team and who your points of contact are for specific areas of business support. As well as understanding the brand and culture, head office initiatives and local vs national marketing.
If you are joining a service-based franchise network, before you commence operations, you will most likely have the opportunity to spend time in the field with an existing franchisee that can show you the ropes for the day-to-day operations of your business.
If you are opening a brick and mortar store, the onsite training could be a few days to several weeks, and this is entirely dependent on the prior experience of you and your staff. This training will be individually tailored to ensure everyone is comfortable with the day-to-day operations.
Depending on the style of business there will be some form of ongoing training and certification for you and your staff (e.g., customer service procedures for retail operators).
As a business owner, you should also expect to engage in training at conferences, especially if you are a sole-operator/service based provider, this is where new products or services may be launched, or business growth ideas exchanged.
If you are launching your business as a sole-operator/’man-in-a-van’ style service, you should receive ongoing training for developing and growing your business, and how to eventually hire and train staff or contractors of your own.
The most important aspect to remember is not to be rushed or pushed through your training too quickly. If you feel you or your staff need more time, or to go over sections of training again- let your trainers and corporate support person know, as it is crucial to the success of your business.
If you would like to find out more about the Top Snap franchise opportunity, click here.